Mercedes-Benz Moravia / Drive to the Future
140 years of innovation translated into live illustration.
For the Drive to the Future event by Mercedes-Benz Moravia in Olomouc, I created a live illustration concept inspired by 140 years of Mercedes-Benz innovation.
The concept connected the brand’s history, its presence in Olomouc and its latest model through two illustration experiences — live painting directly on a Mercedes-Benz vehicle and personalized live sketching for event guests.
1. Live painting
140 years of innovation, directly on the bonnet
The first part of the programme was a live drawing directly on the bonnet of a Mercedes-Benz vehicle.
Using a white POSCA marker, I created a minimalist timeline highlighting key moments in the brand’s history.
It began with Karl Benz and Mannheim in 1886, continued through the history of Mercedes-Benz in Olomouc, and led to the present day — 2026 and 140 years of innovation.
The timeline also featured the latest Mercedes-Benz model and the central message of the event:
DRIVE TO THE FUTURE
The illustration was created live during the event, making the creative process itself part of the programme.
2. Live sketching
After completing the illustration on the vehicle, the programme continued with personalized live sketching for the event guests.
For this part, I created a custom-designed paper format for the event, featuring a pre-printed Mercedes-Benz frame, the latest model and event information, allowing each illustration to visually connect with the overall concept of the evening.
A personal keepsake from the event
An illustration guests could take home.
The goal was not simply to create a short-lived attraction during the evening.
The pre-printed format featuring Mercedes-Benz branding, combined with the hand-drawn illustration, transformed each sketch into a personal keepsake from the event.
One concept. Two live illustration experiences.
The entire project was conceived as one visual story, gradually moving from the history of the brand to the individual guests.
140 YEARS OF INNOVATION ↓ LIVE PAINTING ON A MERCEDES-BENZ VEHICLE ↓ PERSONALIZED LIVE SKETCHING ↓ A PERSONAL KEEPSAKE FOR THE GUESTS
The illustrations were therefore more than a decorative element of the event. They became a way to tell the brand’s story, engage the guests and create a personal experience that would last beyond the evening itself.
