Press Day ONIVERSE | Fashion Illustration as a Brand Experience

December 2025 – ONIVERSE press event (Intimissimi, Falconeri, Calzedonia, Tezenis)

On December 10, 2025, I took part in the ONIVERSE press day, where digital live fashion sketching became a central part of the brand experience.

For this event, four ONIVERSE brands – Intimissimi, Falconeri, Calzedonia and Tezenis – were each presented through a custom illustrated background inspired by selected pieces from their current collections.

Guests chose the brand scene they felt closest to and were illustrated live into it. Each illustration was printed on-site and also sent by email, allowing guests to use it as a personal keepsake or Christmas card.

The event took place at BOMMA Atelier, whose light and minimalist design perfectly supported the concept.

This project shows how fashion illustration can function as a modern brand experience – personal, elegant and memorable.